Making Salesforce CRM Analytics learnable for everyone
Two things to know: what this project is, and who builds it.
01 — The project
Great analytics learning shouldn't be locked away
Learning CRM Analytics usually means stitching together scattered docs, expensive courses, and out-of-date blog posts. The result is a steep, lonely climb — even though the platform is genuinely powerful once it clicks.
CRM Analytics Academy exists to fix that: one coherent, modern, community-driven curriculum that takes you from "what is a CRM?" all the way to deploying an explainable prediction back into Salesforce. It is, and always will be, free and open source.
Everything is written in the open. Spot a mistake or want to add a recipe? Open a pull request — the curriculum gets better with every learner who joins in.
Open & free, forever
No paywalls, no sign-up walls. Every lesson lives in a public repo you can read, fork, and improve.
A path, not a pile
Five modules build on each other — from CRM basics to a deployed Einstein Discovery model.
Hands-on by default
Real SAQL, recipes, and dashboard examples you can paste straight into your own org.
AI-native
Every page is published as Markdown and over MCP, so assistants can teach from the source.
The curriculum at a glance
Built by one developer, for the whole community
Hi — I'm Swarnil. I build on the Salesforce platform and care a lot about making hard things approachable. I started CRM Analytics Academy after watching too many capable people bounce off the learning curve, simply because the good material was scattered, dated, or behind a paywall.
So I turned what I'd learned the hard way into a structured, open path others can follow — the resource I wish I'd had when I started. Every lesson is something I'd actually want a teammate to read on their first week.
This is an ongoing, community-driven project. If it helped you, the best thanks is to star the repo, suggest a topic, or contribute a lesson. Sponsorships keep it free and growing.
Start learning today
It's free, open, and built to take you from CRM basics all the way to certified.