CRMA Academy
Free & open-source curriculum

Master Salesforce
CRM Analytics.

From your first dataset to deploying explainable predictions — learn the entire platform across six hands-on modules, with real SAQL and copy-paste examples.
Start learning
No sign-up 49 lessons Certification-aligned
Watch the intro
The Curriculum

Six modules, one clear path

Start at the top and work down — together they cover the whole pipeline, from raw data to a deployed prediction.
The Curriculum 0110

CRM Analytics Foundations

What CRM Analytics is, how data becomes a secure dataset, and the building blocks of the platform.

Start module
The Curriculum 028

Setup & User Provisioning

Set up CRM Analytics the right way: provision users, assign licenses and permission sets, and configure the integration and security users.

Start module
The Curriculum 0310

Creating Datasets

Get data into CRM Analytics and shape it: upload CSVs, build datasets with Dataset Builder and recipes, master grain and lookups, and combine sources into a final dataset.

Start module
The Curriculum 048

Lenses & Explorations

Explore a dataset without building a dashboard: work the lens/Explorer mode, switch between chart, table, and SAQL, and edit dataset field metadata so every chart inherits the right labels, colors, and formats.

Start module
The Curriculum 059

Designing Dashboards

Craft dashboards people actually use: conditional formatting, date toggles and faceting, image-rich tables, custom tooltips and chart markers, KPI micro charts, and links that carry filters between dashboards.

Start module
The Curriculum 0610

Collaboration

Drive adoption with what the license already gives you: sharing, threshold notifications, annotations, exports, self-service exploration, saved views, subscriptions and watchlists, and in-widget onboarding videos.

Start module
How it fits together

From raw data to decisions

  • Learn to bring data together
    Lessons walk you through connecting Salesforce, Snowflake, and files; scheduling syncs; and shaping everything into clean datasets with visual recipes.
  • Learn to explore and visualize
    Practice writing SAQL and building lenses, then assemble fast, interactive dashboards with bindings, faceting, and drill-downs — all in your own free org.
  • Learn to predict what happens next
    Follow guided exercises to train explainable Einstein Discovery models and surface predictions and recommendations right where your team works.

Stay in the loop

One occasional email when new modules, showcases or jobs land. No spam, unsubscribe anytime.

The ecosystem

More than lessons

The community, the companies and the careers around CRM Analytics.
Wall of Fame
Meet the bloggers, YouTubers and authors who taught the community.
Companies
See which companies run on CRM Analytics and who builds with it.
Jobs
Fresh CRM Analytics roles, refreshed every day.
FAQ

Questions, answered

The whole curriculum, in twelve languages.

Study in your language

Pick a language below to switch instantly - or use the globe icon in the navigation bar, on any page. Your choice is remembered.

English

en-US

Ready to become a CRM Analytics pro?

Begin the curriculum today — it is free, open, and built to take you all the way to certified.
Start with FoundationsStar on GitHub