Free & open-source curriculum

Master Salesforce
CRM Analytics.

From your first dataset to deploying explainable predictions — learn the entire platform across two hands-on modules, with real SAQL and copy-paste examples.

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No sign-up 15 lessons Certification-aligned
data-manager
Salesforce
Snowflake
+ 12 more
CRM Analytics
8
Modules
24
Lessons
100%
Free & open

The Curriculum

Eight modules, one clear path

Start at the top and work down — together they cover the whole pipeline, from raw data to a deployed prediction.

01

Foundations

What CRM Analytics is, how data becomes a secure dataset, and the building blocks of the platform.

  • What Is CRM Analytics?
  • Data & Datasets
  • Editions & Security
Start module
02

Getting Started

Enable CRM Analytics, create your first app, and explore sample data before connecting your own.

  • Get Access
  • Your First App
  • Sample Apps & Data
Start module
03

Tour

A guided tour of Analytics Studio — Home, Data Manager, Explorer, and the Dashboard Editor.

  • Analytics Studio Home
  • Data Manager
  • Explorer & Editors
Start module
04

Navigating Dashboards

Read, filter, facet, and drill into a dashboard, then save and share your own view.

  • Reading a Dashboard
  • Filtering & Faceting
  • Saved Views & Sharing
Start module
05

SAQL

Write SAQL queries — filter, group, aggregate, and debug the language every chart compiles to.

  • SAQL Basics
  • Filter & Group
  • Functions & Aggregates
  • Debugging Queries
Start module
06

Analytics & Einstein

Assemble queries into interactive dashboards and add predictions with Einstein Discovery.

  • Dashboards & Einstein
Start module
07

Bindings

Wire widgets together with selection, cell, and URL bindings so one selection drives many.

  • What Are Bindings?
  • Selection & Cell Bindings
  • Widget & URL Bindings
Start module
08

Chart Embedding

Embed a dashboard on a record page, in a custom component, or outside Salesforce entirely.

  • Ways to Embed
  • Lightning Record Pages
  • Custom Components & External
Start module

New here?

Begin with Foundations and follow the modules in order for a complete, guided learning path.

Start here

How it fits together

From raw data to decisions

Dataset

Learn to bring data together

Lessons walk you through connecting Salesforce, Snowflake, and files; scheduling syncs; and shaping everything into clean datasets with visual recipes.

Learn to explore and visualize

Practice writing SAQL and building lenses, then assemble fast, interactive dashboards with bindings, faceting, and drill-downs — all in your own free org.

72%

Learn to predict what happens next

Follow guided exercises to train explainable Einstein Discovery models and surface predictions and recommendations right where your team works.

Who it's for

Built for every role on the team

Analysts

Go from drag-and-drop reports to building datasets, SAQL, and dashboards that scale.

Admins

Set up the platform, manage security predicates, and roll analytics out safely.

Consultants

Design end-to-end solutions and prep for the certification with confidence.

Beginners

Start from CRM basics — no prior analytics experience required.

FAQ

Questions, answered

Is it really free?

Yes — every lesson is free and open source, with no sign-up required.

Do I need a Salesforce org?

A free Developer Edition org is enough to follow along with every lesson.

Do I need coding experience?

No. We start from CRM basics and introduce SAQL gradually, step by step.

Will this help me get certified?

The curriculum maps to the CRM Analytics & Einstein Discovery Consultant exam topics.

Ready to become a CRM Analytics pro?

Begin the curriculum today — it is free, open, and built to take you all the way to certified.