CRM Analytics Foundations
What CRM Analytics is, how data becomes a secure dataset, and the building blocks of the platform.
From your first dataset to deploying explainable predictions — learn the entire platform across six hands-on modules, with real SAQL and copy-paste examples.
The Curriculum
Start at the top and work down — together they cover the whole pipeline, from raw data to a deployed prediction.
What CRM Analytics is, how data becomes a secure dataset, and the building blocks of the platform.
Set up CRM Analytics the right way: provision users, assign licenses and permission sets, and configure the integration and security users.
Get data into CRM Analytics and shape it: upload CSVs, build datasets with Dataset Builder and recipes, master grain and lookups, and combine sources into a final dataset.
Explore a dataset without building a dashboard: work the lens/Explorer mode, switch between chart, table, and SAQL, and edit dataset field metadata so every chart inherits the right labels, colors, and formats.
Craft dashboards people actually use: conditional formatting, date toggles and faceting, image-rich tables, custom tooltips and chart markers, KPI micro charts, and links that carry filters between dashboards.
Drive adoption with what the license already gives you: sharing, threshold notifications, annotations, exports, self-service exploration, saved views, subscriptions and watchlists, and in-widget onboarding videos.
Begin with Foundations and follow the modules in order for a complete, guided learning path.
How it fits together
Lessons walk you through connecting Salesforce, Snowflake, and files; scheduling syncs; and shaping everything into clean datasets with visual recipes.
Practice writing SAQL and building lenses, then assemble fast, interactive dashboards with bindings, faceting, and drill-downs — all in your own free org.
Follow guided exercises to train explainable Einstein Discovery models and surface predictions and recommendations right where your team works.
Who it's for
Go from drag-and-drop reports to building datasets, SAQL, and dashboards that scale.
Set up the platform, manage security predicates, and roll analytics out safely.
Design end-to-end solutions and prep for the certification with confidence.
Start from CRM basics — no prior analytics experience required.
FAQ
Yes — every lesson is free and open source, with no sign-up required.
A free Developer Edition org is enough to follow along with every lesson.
No. We start from CRM basics and introduce SAQL gradually, step by step.
The curriculum maps to the CRM Analytics & Einstein Discovery Consultant exam topics.
Begin the curriculum today — it is free, open, and built to take you all the way to certified.