Master Salesforce
CRM Analytics.
From your first dataset to deploying explainable predictions — learn the entire platform across two hands-on modules, with real SAQL and copy-paste examples.
- 10
- Lessons
- 31m
- Video
- 100%
- Free & open
The Curriculum
Eight modules, one clear path
Start at the top and work down — together they cover the whole pipeline, from raw data to a deployed prediction.
CRM Analytics Foundations
What CRM Analytics is, how data becomes a secure dataset, and the building blocks of the platform.
- Welcome + Your Free Dev Org
- What Is CRM Analytics?
- Architecture & Data Flow
- The Data Layer
- The Design Layer
- The Intelligence Layer
- Hands-On Tour
- Six Steps to Adoption
- Interview Questions
- Graded Quiz
New here?
Begin with Foundations and follow the modules in order for a complete, guided learning path.
Start hereHow it fits together
From raw data to decisions
Learn to bring data together
Lessons walk you through connecting Salesforce, Snowflake, and files; scheduling syncs; and shaping everything into clean datasets with visual recipes.
Learn to explore and visualize
Practice writing SAQL and building lenses, then assemble fast, interactive dashboards with bindings, faceting, and drill-downs — all in your own free org.
Learn to predict what happens next
Follow guided exercises to train explainable Einstein Discovery models and surface predictions and recommendations right where your team works.
Who it's for
Built for every role on the team
Analysts
Go from drag-and-drop reports to building datasets, SAQL, and dashboards that scale.
Admins
Set up the platform, manage security predicates, and roll analytics out safely.
Consultants
Design end-to-end solutions and prep for the certification with confidence.
Beginners
Start from CRM basics — no prior analytics experience required.
FAQ
Questions, answered
Is it really free?
Yes — every lesson is free and open source, with no sign-up required.
Do I need a Salesforce org?
A free Developer Edition org is enough to follow along with every lesson.
Do I need coding experience?
No. We start from CRM basics and introduce SAQL gradually, step by step.
Will this help me get certified?
The curriculum maps to the CRM Analytics & Einstein Discovery Consultant exam topics.
Ready to become a CRM Analytics pro?
Begin the curriculum today — it is free, open, and built to take you all the way to certified.